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Promoting a Botanic Garden

Promoting a botanic garden can mean much more than simply attracting more visitors. You can promote to a wide variety of audiences, such as local or national government, other gardens, scientists, jobseekers, local NGO's, businesses and much more.

It is worth thinking about all the different people that could help strengthen your garden and how they might be interested in what you are doing, or what you could offer them. You also need to decide what you want from them!

A few suggestions are here to get you started - but you can do your own 'brainstorm' to work out who you want to promote your activities to. It's good to get a range of people involved in this process - for example, shop staff may have an insight into the things that people are most interested in buying, and gardeners might overhear all sorts of interesting comments while working in the garden.


GroupWhat you can offer themWhat they could offer you
Government Agencies

Publicity for "good works"

Location for events

Meet environmental and education targets/goals

Grants, materials, training




Venue for corporate events

Volunteer programs

"Feel good factor"

Advertising opportunities

Financial support


Promotion eg through internal newsletters


Catalogued plant collections

Lab resources


Field contacts

Research investment

Weight of scientific institution

Conservation and horticultural insights

Generate income by developing new products/ideas


Outdoor classrooms

Safe interactive environment to learn about nature

Knowledge and information to support teaching

New audiences for education programmes

Run courses in your garden


NGOs, charities and voluntary organisations

Collaborations eg for horticultural therapy

Venue for events

Moral support and advice

Moral support and advice

Promotion and drawing in new audiences

Other Botanic Gardens

Plant material

Knowledge exchange


Find Out More

EcoEarth.Info is a one of a kind Environment Portal - with genuine Internet search, cutting biocentric commentary, social network & constant news and link tracking - all dedicated to achieving global environmental sustainability.

Marketing Botanic Gardens: A Case Study Exercise
An in-depth marketing case study exercise by Jorge A. Santiago-Blay. "Intangible Benefits of Botanic Gardens" is a useful marketing exercise for Botanical Gardens and Arboreta with a focus on the social and economic problems they face.

Offers top-quality easy-to-use marketing know-how for free, through a combination of provocative articles and commentary. There is also extra stuff you can pay for. This is an excellent site and they run a useful free newsletter with up to date info on using all kinds of communications methods.

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By H. Bruce Rinker, this article beautifully describes the importance of botanic gardens to plant conservation and thus, the whole of humanity and the world. Get your inspiration here!

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More than a few nonprofit professionals find themselves being thrown into marketing responsibilities without being formally trained or having much experience or support. This PDF from Mission Minded identifies some of the most common mistakes made by nonprofits and outlines solutions to avoid them.
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A unique text, with international contributions from industry and academia, looking at the central role of events management in the cultural, tourism and arts industries.