Luxury shopping for plant conservation
3 February 2014
This spring it's all about flowers.........and shopping!
BGCI is delighted to announce an exciting new partnership with Chic Outlet Shopping®, the collection of luxury outlet shopping villages in Europe and China associated with major cities and centres of design. The spring campaign, ChicGoesWild!, celebrates the beauty of flowers and promotes the importance of plant conservation.
It's all about flowers.........
As spring bursts into bloom, the Chic Outlet Shopping® Villages are featuring stunning floral installations by designer Mark Colle.
With over 25% of plants threatened with extinction, ChicGoesWild! aims to draw attention to the importance of plant conservation and support the work of Botanic Gardens Conservation International (BGCI) with our partner gardens to save threatened flora around the world.
As well as beautiful floral displays, each Chic Outlet Village is selling spring shopping packages full of floral treats! For every package sold, a donation will be made to BGCI to support our plant conservation work with partner gardens around the world. Get shopping and see your donations bloom!
As part of ChicGoesWild! each Chic Outlet Shopping Village will be running spring events in partnership with their local botanic garden.
UK - ChicGoesWild! came to the Royal Botanic Gardens Kew, UK, celebrating the beauty of flowers with an orchid masterclass. Mark Colle’s floral displays have just been unveiled at Bicester Village! Photos coming soon.....
Belgium – The ChicGoesWild! launch event at Maasmechelen Village in association with Meise Botanic Garden was a great success! Mark Colle opened the event with singer and ambassador for the event, Axelle Red.
Details of more events in Germany, Ireland, Italy and Spain coming soon!
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