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European Union Launches Climate Change Campaign

6 September 2006

European Climate Campaign 

The slogan is:
Turn down. Switch off.
Recycle. Walk.
© EU

A giant poster affixed to the EC's main building in Brussels was unveiled on 31 May, showing the Earth with a thermostat attached. The poster says: "You control climate change". "Turn down. Switch off. Recycle. Walk."

Similar posters and other advertising are being unveiled in every other EU capital, while statues in EU capitals — such as Brussels' Manneken Pis — will be wearing T-shirts with the same message.

TV and newspaper advertising will also spread the message, while comprehensive information can be found on the campaign website

The website gives 50 tips on how the public can reduce greenhouse gas emissions.

EU member state governments are also launching the campaign at a national level and supporting it through various activities. Pop stars, bands and TV weather presenters will also participate in the campaign.

"For the Commission, action against climate change is a priority. This campaign complements and reinforces our political and legislative efforts," EC President José Manuel Barroso said.

"It makes clear to which extent we all are responsible for climate change and what individuals can and need to do to limit this threat."

EU Environment Commissioner Stavros Dimas added: "People may say that their individual behaviour does not matter; I say — on the contrary: households in the EU count for a large part of the EU's total greenhouse gas emissions, so each of us has a role to play in bringing down emissions".

The EU campaign has a budget of EUR 4.7 million and while the website will be available permanently, the campaign will be carried out in three concentrated waves — in June, September and November 2006.

Check out European Mobility Week - Sept 16 - 22, 2006 


Find Out More

European Union's Climate Change Website
How can you control climate change? Climate change is a global problem, and yet each one of us has the power to make a difference. Even small changes in our daily behaviour can help prevent greenhouse emissions without affecting our quality of life. In fact, they can save us money.

European Mobility Week Sept 16 - 22, 2006
From 16th to 22nd September 2006 European citizens will have the opportunity to enjoy a full week of events dedicated to sustainable mobility. The objective is to facilitate widespread debate on the necessity for changes in behaviour in relation to mobility and the use of the private car.

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The No-nonsense Guide to Climate Change (Dinyar Godrej, 2001)
This easy to read overview of climate change sifts scientific theory from scientific fact and presents the impacts on health, farming and wildlife, along with an analysis of political negotiations on the issue and potential solutions to it.