10 steps to successful sponsorship for botanic gardens
Sponsorship is a viable funding possibility for botanic gardens, zoos and aquariums, which has rarely been fully exploited in the UK.
We've received this great resource from Cultivate subscriber, John Regan.
The paper is a discussion of 10 distinct pieces of thinking required by the successful sponsorship seeker.
Step 1: Define your terms
Step 2: Create a team that understands and is supportive of the sponsorship initiative
Step 3: Carry out a thoroughgoing audit of all you have to offer
Step 4: Where do you find a sponsor? Where do you find out information about sponsors?
Step 5: Making contacts
Step 6: The proposal
Step 7: Pricing: the most difficult part of the process
Step 8: Negotiating: what to expect from the dialogue and what you need from it.
Step 9: Servicing: under promise and over deliver
Step 10: Renewal and referral
Take a look and explore the ways sponsorship might work for your organisation!