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Resource centre > 10 steps to successful sponsorship for botanic gardens
10 steps to successful sponsorship for botanic gardensSponsorship is a viable funding possibility for botanic gardens, zoos and aquariums, which has rarely been fully exploited in the UK. We've received this great resource from Cultivate subscriber, John Regan. 10 steps to successful sponsorship for botanic gardens, natural history sites and similar institutions in the UKThe paper is a discussion of 10 distinct pieces of thinking required by the successful sponsorship seeker. Step 1: Define your terms Step 2: Create a team that understands and is supportive of the sponsorship initiative Step 3: Carry out a thoroughgoing audit of all you have to offer Step 4: Where do you find a sponsor? Where do you find out information about sponsors? Step 5: Making contacts Step 6: The proposal Step 7: Pricing: the most difficult part of the process Step 8: Negotiating: what to expect from the dialogue and what you need from it. Step 9: Servicing: under promise and over deliver Step 10: Renewal and referral Take a look and explore the ways sponsorship might work for your organisation! Worldwide partnership with Boeing ‘takes off’Find Out MoreTrust Funding Funding Information |
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