National Geographic Centre for Sustainable Destinations
The National Geographic Society is inaugurating a program to increase knowledge about sustainable tourism. They have set up a web site with comprehensive directories of hyper links aimed at tourism professionals, such as botanic garden staff, as well as travelers and residents. Their goal is to encourage everyone, whether resident, visitor, or professional, to conduct tourism in a way that supports the geographical character of the place being visited—its environment, culture, heritage, aesthetics, and the well-being of its citizens.
The directory includes several sections of particular interest to botanic gardens, with links to sites providing advice and how-to guides on offering a service attractive to ‘green’ tourists, definitions and policy guidelines, research on sustainable tourism and many case studies of successful sustainable tourism operators. There are also links to on-line forums giving support, advice and news for those working in the sustainable tourism sector.