A Goodman communications consultants
‘A Goodman’ is a communications consulting firm that helps public interest groups, foundations and progressive businesses reach more people more effectively. Their website contains several very useful publications. In particular:
• Why Bad Presentations Happen to Good Causes and how to ensure they won’t happen to yours. Based on research into presentations given by nonprofits, foundations, and government agencies, this book shows why so many presentations fail to engage, educate or persuade and how you can avoid the most common mistakes.
• Storytelling as Best Practice. Written for public communicators, this booklet looks at why stories are your most powerful tool, how to build and use a story bank and how stories can make you a more effective presenter.