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Botanic Gardens > Promoting a Botanic Garden
Promoting a Botanic GardenPromoting a botanic garden can mean much more than simply attracting more visitors. You can promote to a wide variety of audiences, such as local or national government, other gardens, scientists, jobseekers, local NGO's, businesses and much more. It is worth thinking about all the different people that could help strengthen your garden and how they might be interested in what you are doing, or what you could offer them. You also need to decide what you want from them! A few suggestions are here to get you started - but you can do your own 'brainstorm' to work out who you want to promote your activities to. It's good to get a range of people involved in this process - for example, shop staff may have an insight into the things that people are most interested in buying, and gardeners might overhear all sorts of interesting comments while working in the garden.
Find Out MoreEcoEarth Marketing Botanic Gardens: A Case Study Exercise MarketingProfs The Weight of A Petal: The Value of Botanical Gardens |
Journal ArticlesJuly 2000
April 2004
April 2004
10 Mistakes Non-Profits Make When Creating Communications Materials
 More than a few nonprofit professionals find themselves being thrown into marketing responsibilities without being formally trained or having much experience or support. This PDF from Mission Minded identifies some of the most common mistakes made by nonprofits and outlines solutions to avoid them.
Festival and Events Management
 A unique text, with international contributions from industry and academia, looking at the central role of events management in the cultural, tourism and arts industries. |
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